UKRG Event: “Kanwe, Acquirem & Howe
LLP!”: Museums, acquisitions and the Law
National
Museum of Scotland, Edinburgh, Friday 21st April 2017
Talk: Acquisitions, exhibitions and getting copyright right
Fredric Saunderson, Intellectual Property
Specialist for National Library of Scotland (NLS)
Fred introduced us to the NLS
collection situated in Edinburgh with a new site opening soon in Glasgow. The
collection is comprised of c. 40 million items including eg: 5 million books, 8
million manuscripts as well as c.4000 new items entering the collection a day
primarily through the legal deposit scheme. His role at NLS manages policy,
understanding and communication around copyright for work in their collections.
Firstly Fred
discussed how he has developed the NLS website information on copyright in
order to be able to communicate more clearly its application to the collection.
The
NLS website page on copyright is a fantastic resource: https://www.nls.uk/copyright
He explained that one of the key areas around
understanding copyright is in fact the exceptions – such as “fair dealing”
where users need to really understand the parameters around the concept of “fair
use”.
Another of the areas he has been working on with
NLS teams is the development of procedures and documentation around new
acquisitions and deposits. He shared an example of a detailed flow chart which
can be used to ascertain what kind of rights can be secured dependant on the
nature of the deposit and the rights the Copyright Holder is willing to assign.
Fig 1. Acquisitions
copyright process flow chart.
Photograph from Frederic Saunderson
presentation at UKRG event 21 April 2017
Fred then discussed some of the
ways in which cultural organisations can enable a richer visitor engagement
with material, in particular photography in exhibitions, whilst trying to
ensure respect of copyright parameters. His approach gave real food for thought
– in September 2016 the NLS changed their exhibition visitor photography
messaging style from (a) “no photography” (fig 2 on left) to (b) “Photography
encouraged” (fig.2 on right). The new poster style steers the visitor to
guidance on copyright, placing the responsibility in the visitor’s hands and
signalling a change in attitude to address the changing way people engage whilst
trying to clarify the boundaries of image use.
Fig 2. Two visitor
photography posters –
LEFT: a) Traditional
NLS style “No Photography” messaging
RIGHT: b) New NLS “Photography
encouraged” poster messaging
Photograph from Frederic Saunderson
presentation at UKRG event 21 April 2017
Fred has also been playing
around with possible ideas for further simplification of the messaging (shown
below in fig 3.) to make the Do’s and Don’ts even easier to quickly grasp (nb:
poster not in use, just an ideas document). He also talked around the
approach taken in their Reading Rooms where visitors sign up to similar
responsibilities and clear information is shared on camera types for safety of
the works etc.
Fig 3. Fred’s ideas
around possible development of “Photography encouraged” poster
Photograph from Frederic Saunderson
presentation at UKRG event 21 April 2017
There were some very interesting
questions in the Q&A – for example one question focussed on the risk of
lost income generation if photography is allowed and whilst Fred agreed there
was a risk he suggested it would be considered low and it was better to police
that risk with clear information on copyright and responsibility. However he
also empathised that if an institution decided to go down this route that each
exhibition might have to be on a case by case basis dependant on content,
lender requirements etc in order to honour agreements.
Eloise Stewart,
Exhibitions Manager, National Portrait Gallery
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